Overview:
Living Proof
Purchase Price $36 + tax
Retailer Ulta
Check out www.livingproof.com for more product info.
Product Review:
After receiving Allure’s Best in Beauty 2012 Award you can
clearly see why this company has such an appropriate name. With Hollywood star
Jennifer Aniston not only being a spokesperson and co-owner, she is the embodiment
of Living Proof hair care products.
For my frizzy curls there are very few products that ever
seem to suit me. Reluctantly this was tried first as a sample before investing
nearly forty dollars on what most would consider just another big name paid to hock
goods all for the sake of sales. But wait, the weightless cream glides over the
frizz making your hair feel luxuriously smooth. Unlike oil or silicone products
there is no messy goo or tackiness to weigh down your hair which allows you to
still have volume. According to Living Proof’s website they have created a
patented molecule “OFPMA” that creates a “weightless shield” that wraps around
each strand of hair to block humidity. Not only does this help smooth hair,
block humidity, add dirt repellent to the list! A complex but simply white looking cream is what this sophisticatedly attractive bottle houses. Its distinct odor fades after application, personally I wish it were more pleasant. It distributes easily throughout hair and does not leave any mess on your hands. Best used on freshly washed damp hair but I have used it with great success on dry hair as well. This is a no frizz no brainer.
